YACHT “New Release” IRL Album Launch on Metalabel
Los Angeles indie rock band, YACHT, partnered with Metalabel on sharing their new album “New Release.” This New Media drop combines a vinyl release, a password-protected zip file, an audio commentary of the album, and other digital ephemera that can only be unlocked with a physical key included in the vinyl package itself.
Client: YACHT + Metalabel
Los Angeles indie rock band, YACHT, partnered with Metalabel on sharing their new album “New Release.” This New Media drop combines a vinyl release, a password-protected zip file, an audio commentary of the album, and other digital ephemera that can only be unlocked with a physical key included in the vinyl package itself.
Client: YACHT + Metalabel