Everyone is faking it to an extent, especially in Los Angeles. We carefully mold our social media personas and frequently value posting evidence of a good experience more than the actual experience. I wanted to make a funny and subversive video about the pressure we feel to keep up a veil of effortless and abundant perfection.

Kibu is a real product.
Kibu is a real brand.

Artist: YACHT
Music Video + Lifestyle Mist 
Runtime: 03:39