My Idea

It’s a painful process being an idea waiting to be brought to life, waiting to become real. Many ideas never make it.

With this music video, I dared myself to express the messy, surreal experience of my own creative process — the confusion of discovering My Idea’s meaning amidst the human day-to-day, the responsibility of bringing My Idea to life, and the magic of discovering that somehow, all along, some ideas know exactly who they are meant to be.

Artist: YACHT
Music Video 
Runtime: 6 minutes